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SELECTED CAMPAIGNS

Our approach, shown through demonstration work.

Lumen 7 Media is a new agency, so rather than fabricate results, we've set out three demonstration projects that show how we'd think through a real brief — from challenge to strategy to execution.

A note on these projects: the campaigns below are demonstration work created to illustrate our strategic thinking and creative approach. They are not real clients, and no metrics or results are claimed or implied.
DEMONSTRATION — HOSPITALITY
CAMPAIGN 01

Social growth strategy for a boutique hotel group

A demonstration of how Lumen 7 Media would turn a boutique hotel group's guest experience into a repeatable content engine, rather than one-off, disconnected posts.

CHALLENGE

Where it starts

A small hotel group has a strong in-person guest experience, but its social channels post inconsistently, with no clear voice, content pillars or connection back to direct bookings.

STRATEGY

The approach

Define a brand voice and set of content pillars — arrival, rooms, dining, locality — built around the guest journey, with a channel plan that prioritises Instagram and TikTok over lower-value platforms.

EXECUTION

How it runs

A monthly content calendar mixing short-form video, photography and guest-story features, produced in batches and scheduled against a consistent posting cadence, with community management handling enquiries in-channel.

DESIGNED OUTCOME

What it's built to achieve

A designed outcome of steadier posting, a more recognisable brand voice across channels, and a clearer path from social content to direct booking enquiries — the kind of structure this engagement is built to deliver.

DEMONSTRATION — PROPERTY
CAMPAIGN 02

Digital positioning campaign for a residential scheme

A demonstration of how Lumen 7 Media would build pre-launch credibility and a qualified enquiry pipeline for a residential scheme with no existing digital presence.

CHALLENGE

Where it starts

A residential development is approaching launch with no digital footprint, no established brand identity and no way to capture buyer interest ahead of release.

STRATEGY

The approach

Establish a positioning and visual identity for the development, then plan a pre-launch content and paid campaign designed to build awareness and start capturing qualified enquiries before units go on sale.

EXECUTION

How it runs

A staged rollout — teaser content and landing page first, followed by a paid social and search campaign targeting relevant local and lifestyle audiences, with enquiries routed into a simple, trackable funnel.

DESIGNED OUTCOME

What it's built to achieve

A designed outcome of a qualified enquiry list in place ahead of launch, a credible digital presence for the scheme, and clear reporting on which channels and messages are driving genuine interest.

DEMONSTRATION — EVENTS
CAMPAIGN 03

Content & paid campaign for a ticketed event

A demonstration of a countdown content series and conversion-led paid funnel designed to turn awareness into ticket sales.

CHALLENGE

Where it starts

A ticketed event needs to build momentum in the weeks before it takes place, converting early interest into actual ticket sales rather than passive follower growth.

STRATEGY

The approach

Plan a countdown content series that builds anticipation in stages — announcement, lineup or programme reveal, final push — paired with a paid funnel built specifically around ticket conversion, not just reach.

EXECUTION

How it runs

Short-form video and graphics released on a fixed countdown schedule, supported by retargeting campaigns aimed at people who engaged with earlier content but hadn't yet bought a ticket.

DESIGNED OUTCOME

What it's built to achieve

A designed outcome of sustained pre-event momentum, a paid funnel measured against ticket sales rather than vanity metrics, and a repeatable structure for future events.

Want to see this thinking applied to your brand?

Start with a free Social Presence Audit, or get in touch to talk through what a strategy like this would look like for you.

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